Roman Sobieri
Global Head of Shipping and Orders

Company: Etsy

Roman began his career in aerospace engineering at Pratt & Whitney, but followed his interests in the growing ecommerce industry to Fujifilm.  As the first product leader in the new digital image printing technology, he transformed a traditional film printing company into the top US online and in-store retail digital image printing fulfillment business.

He spent the next eight years, first as Director of Product Management, and later as Vice President of Shipping and Operations, on the early startup team building Borderfree into the dominant global cross-border, turn-key solution for the retail industry.  Borderfree was the first solution that allowed over 250 of the top US, UK and AU retailers and brands to easily expand their sales beyond their own domestic borders to customer throughout the entire world using their innovative shipping, duty & tax calculation, global restrictions, and customs compliance solution.

After a successful IPO and later Borderfree acquisition by Pitney Bowes, Roman became responsible for global cross border delivery for the new combined retailers and marketplaces business at Pitney Bowes as Vice President of Global Shipping Operations.  During those years he has worked passionately to reduce customer friction around cross-border ecommerce and shipping, building tools, systems and partnering with the US Customs and Border Protection.  While, in his spare time he studied to get a US custom broker license. He also worked with legislators and industry groups for four years to draft and finally pass the US Customs Reauthorization Bill, including presenting to both US Senate Finance Committee and the US House of Representatives Ways and Means Committee in Washington DC, as an industry international ecommerce expert to promote this favorable this ecommerce regulation.  In the final legislation, he was able to add language that eliminated double taxation on US returns for customers in cross border sales, and increasing the US de minimis to $800 for low value ecommerce imports.

Roman has been the Head of Global Shipping at Etsy’s two-sided marketplace for the past two years, working to improve the entire buyer delivery experience, as well as the integrated seller shipping tools for the over 40 million worldwide Etsy buyers and 2 million+ global sellers.


Roman holds a Mechanical Engineering Degree from University of Connecticut and a MBA from Rensselaer Polytechnic Institute.